Social media management and digital marketing for businesses that want a stronger online presence without having to manage it themselves.
Start with social media, then build the rest of your digital presence around it.
Ongoing strategy, content, captions, graphics, scheduling and account management that keeps your business active, consistent and worth following.
02Bring your website, Google Business Profile, local search presence and online messaging together so customers find a business that looks current and credible.
03Graphics, short-form content, campaign creative and copy designed around your brand and the platforms where your audience spends time.
04Campaigns and newsletters people actually want to open, written for you and sent on schedule.
05Facebook, Instagram, and Google advertising with clear budgets, thoughtful targeting, and reporting you can understand.
06Websites, landing pages, website copy and brand messaging that give your social and digital marketing somewhere strong to send people.
07Practical strategy, local SEO and Google Business Profile support that helps the rest of your digital marketing work together.
Public-facing campaigns and outreach designed to get useful information in front of the people who need it.
Experience includes public notices, event promotion, community campaigns and multi-channel outreach.
Clear, useful digital experiences that make information easier to find, understand and act on.
Experience includes website redesign, page architecture, content development and ongoing publishing.
Email communications designed to inform, engage and keep audiences coming back.
Experience managing recurring newsletters reaching an audience of more than 5,600 subscribers.
Flyers, graphics, announcements, promotional materials and other communications built from the ground up.
From initial message and layout through final production-ready creative.
I keep your business visible, consistent and professional online so you can focus on running it.
One point of contact who knows your business and is directly responsible for the work.
Strategy, writing, design, publishing and reporting work together so your social presence supports the rest of your business.
What ran, what it cost, and what happened. No marketing jargon.
Month to month. Stay because it's working.
Social media management at the core, with more of your digital presence handled as you grow.
Month to month. No long-term contracts.
Consistent social media management for businesses that need someone to keep their presence active and professional.
Build a stronger digital presence with social media at the center and supporting channels working alongside it.
Your outsourced digital marketing partner for businesses that want their social media and broader online presence handled.
Advertising budgets are paid directly to the ad platform and are separate from your monthly plan.
Need something more specific? Custom plans and one-time projects are available.
An outside look at your website, social media, Google presence, messaging, and overall digital presence, followed by a practical 90-day plan for what to improve.
$450, credited toward your first month of ongoing services.
Websites, campaigns, content, marketing materials, and other projects are available separately. Projects are quoted based on scope.
A strong digital presence takes consistency. I help businesses stay active, professional and worth paying attention to online without having to manage every post, page and campaign themselves.
Social media management is at the center of Groundwork, backed by experience in writing, websites, email campaigns, graphic design, advertising, public relations and community outreach. I can manage the day-to-day content while also helping the rest of your digital presence work together.
I believe good marketing should feel genuine. No buzzwords, and no posting just to post. I want to understand what makes you worth choosing, figure out who needs to hear it, and build communication around that.
I started Groundwork for businesses that know they need a stronger online presence but do not have the time or need for a full-time marketing hire. When you hire me, you're working directly with the person doing the work.
No. Ongoing plans are month to month with 30 days' notice.
No. Your monthly Groundwork fee covers the strategy, creation, management, and reporting. Your advertising budget is paid separately to the advertising platform.
Yes. I'm based in the Bay Area and work with clients both locally and remotely.
Usually less than you might expect. I'll handle the day-to-day work and only need your input when I need information, approvals, or decisions from you.
Absolutely. I offer one-time projects including websites, marketing campaigns, newsletters, content, and marketing materials.
Tell me where your social media and online presence stand now and what you want to improve. I'll get back to you within one business day.
